Marketing / Sales Interview Questions -1

• What four utilities should marketing provide?
• Tell us about a marketing plan that you have developed and the result of implementing that plan.
• What should a marketing plan address?
• Which environmental variables impact a marketing plan?
• Which marketing research tools and techniques have you used?
• Tell us about a marketing questionnaire that you have developed. What did you learn from the questionnaire?
• Tell us about your experience with focus groups.
• What steps do you take to overcome a prospect's sales resistance?
• What techniques do you use to handle objections?
• Tell us about your closing technique.
• What are some of the ways you create a sense of urgency to close the sale?
• How do you handle a customer with buyer's remorse?
• Tell me about the most difficult sale you have made. What did you learn from it?
• Tell me about the largest sale that you have lost.
• You have a sales goal of Rs 1000000. You have 3 weeks left to reach your goal and you are Rs 200,000 short. What is your plan to hit your number?
• You are coordinating a large stadium event where you expect 8,000 people to attend. How do you preplan for this event?
• You are working at a retail store event. The main aisle, where you are supposed to set up, is packed with product. What do you do?
• Give me an example of how you have gathered information and needs from a customer on a sales call.
• Tell me how you go about analyzing information so it would be helpful in identifying customer needs.
• Let’s suppose you go onto a job site and the customer is using a competitive product. How do you convince them to use our product?